“You had me at ‘Hello'” or why “talent” make quick decisions about moving to specific companies.

Renee Zellweger’s great line in Jerry Maguire illustrates when the right motivation and circumstances are in place, people will make snap judgements. The same goes for the challenge that organisations have in attracting talent on the Gold Coast. And interestingly, the theories that apply to clever brand management and sales and marketing, were never more critical to assist organisations become more competitive in the crowded and fast growing region of the Gold Coast.